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| Region of residence | Total | |||
|---|---|---|---|---|
| West Bank | Gaza Strip | |||
| Type of advertising you consider most effective | Television | 49.8% | 43.4% | 47.3% |
| Radio | 11.6% | 24.0% | 16.4% | |
| Billboards | 6.4% | 6.7% | 6.5% | |
| Newspapers | 9.2% | 6.0% | 8.0% | |
| Schools/University | 10.4% | 9.0% | 9.9% | |
| Promotional | 4.7% | 4.9% | 4.8% | |
| Other | 7.8% | 6.0% | 7.1% | |
| Total | 100.0% | 100.0% | 100.0% | |
| Value | df | Asymp. Sig. (2-sided) | |
|---|---|---|---|
| Pearson Chi-Square | 19.917(a) | 6 | .003 |
| Likelihood Ratio | 19.542 | 6 | .003 |
| Linear-by-Linear Association | .676 | 1 | .411 |
| N of Valid Cases | 689 | ||
| a 0 cells (.0%) have expected count less than 5. The minimum expected count is 12.79. | |||