|
|
|
|
|
| Poverty all | Total | |||
|---|---|---|---|---|
| Below the poverty line | Above the poverty line | |||
| Type of advertising you consider most effective | Television | 47.8% | 50.2% | 48.6% |
| Radio | 19.1% | 10.4% | 16.2% | |
| Billboards | 5.0% | 8.6% | 6.2% | |
| Newspapers | 7.1% | 9.5% | 7.9% | |
| Schools/University | 8.7% | 12.2% | 9.8% | |
| Promotional | 5.2% | 3.6% | 4.7% | |
| Other | 7.1% | 5.4% | 6.5% | |
| Total | 100.0% | 100.0% | 100.0% | |
| Value | df | Asymp. Sig. (2-sided) | |
|---|---|---|---|
| Pearson Chi-Square | 14.547(a) | 6 | .024 |
| Likelihood Ratio | 14.908 | 6 | .021 |
| Linear-by-Linear Association | .017 | 1 | .895 |
| N of Valid Cases | 660 | ||
| a 0 cells (.0%) have expected count less than 5. The minimum expected count is 10.38. | |||