Post OUTREACH 2007



What advertising venues should USAID use for its campaign? * Poverty all Crosstabulation
% within Poverty all


Poverty all Total
Below the poverty line Above the poverty line
What advertising venues should USAID use for its campaign? Local councils 8.9% 8.8% 8.9%
Press Conferences 27.1% 24.5% 26.2%
Universities 19.9% 21.8% 20.5%
Schools 11.9% 10.2% 11.3%
Promotions 18.3% 21.3% 19.3%
Others 13.9% 13.4% 13.7%
Total 100.0% 100.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-sided)
Pearson Chi-Square 1.640(a) 5 .896
Likelihood Ratio 1.638 5 .897
Linear-by-Linear Association .190 1 .663
N of Valid Cases 663

a 0 cells (.0%) have expected count less than 5. The minimum expected count is 19.22.