Post OUTREACH 2007



Was the slogan in the ads effective? * Poverty all Crosstabulation
% within Poverty all


Poverty all Total
Below the poverty line Above the poverty line
Was the slogan in the ads effective? Yes 54.9% 61.4% 57.7%
No 45.1% 38.6% 42.3%
Total 100.0% 100.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-sided) Exact Sig. (2-sided) Exact Sig. (1-sided)
Pearson Chi-Square 1.131(b) 1 .288

Continuity Correction(a) .881 1 .348

Likelihood Ratio 1.134 1 .287

Fisher's Exact Test


.318 .174
Linear-by-Linear Association 1.127 1 .288

N of Valid Cases 267



a Computed only for a 2x2 table
b 0 cells (.0%) have expected count less than 5. The minimum expected count is 48.25.