Post OUTREACH 2007



Are the messages in the advertisements clear and understandable? * Poverty all Crosstabulation
% within Poverty all


Poverty all Total
Below the poverty line Above the poverty line
Are the messages in the advertisements clear and understandable? Yes 67.3% 73.9% 70.1%
No 32.7% 26.1% 29.9%
Total 100.0% 100.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-sided) Exact Sig. (2-sided) Exact Sig. (1-sided)
Pearson Chi-Square 1.378(b) 1 .240

Continuity Correction(a) 1.081 1 .298

Likelihood Ratio 1.389 1 .238

Fisher's Exact Test


.283 .149
Linear-by-Linear Association 1.373 1 .241

N of Valid Cases 271



a Computed only for a 2x2 table
b 0 cells (.0%) have expected count less than 5. The minimum expected count is 34.37.