|
|
|
|
|
| Poverty level | Total | ||||
|---|---|---|---|---|---|
| Hardship cases | Below the poverty line | Above the poverty line | |||
| Type of advertising you consider most effective | Television | 50.9% | 44.2% | 50.2% | 48.5% |
| Radio | 13.8% | 24.4% | 10.4% | 16.2% | |
| Billboards | 6.3% | 3.2% | 8.6% | 6.0% | |
| Newspapers | 7.1% | 7.4% | 9.5% | 8.0% | |
| Schools/University | 9.8% | 7.8% | 12.2% | 10.0% | |
| Promotional | 4.9% | 6.0% | 3.6% | 4.8% | |
| Other | 7.1% | 6.9% | 5.4% | 6.5% | |
| Total | 100.0% | 100.0% | 100.0% | 100.0% | |
| Value | df | Asymp. Sig. (2-sided) | |
|---|---|---|---|
| Pearson Chi-Square | 25.824(a) | 12 | .011 |
| Likelihood Ratio | 25.615 | 12 | .012 |
| Linear-by-Linear Association | .004 | 1 | .949 |
| N of Valid Cases | 662 | ||
| a 0 cells (.0%) have expected count less than 5. The minimum expected count is 10.49. | |||