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| Poverty level | Total | ||||
|---|---|---|---|---|---|
| Hardship cases | Below the poverty line | Above the poverty line | |||
| Seen billboards? | Yes | 16.2% | 28.6% | 35.7% | 27.2% |
| No | 83.8% | 71.4% | 64.3% | 72.8% | |
| Total | 100.0% | 100.0% | 100.0% | 100.0% | |
| Value | df | Asymp. Sig. (2-sided) | |
|---|---|---|---|
| Pearson Chi-Square | 17.975(a) | 2 | .000 |
| Likelihood Ratio | 18.770 | 2 | .000 |
| Linear-by-Linear Association | 17.548 | 1 | .000 |
| N of Valid Cases | 533 | ||
| a 0 cells (.0%) have expected count less than 5. The minimum expected count is 43.80. | |||