Post OUTREACH 2007



What advertising venues should USAID use for its campaign? * Poverty level Crosstabulation
% within Poverty level


Poverty level Total
Hardship cases Below the poverty line Above the poverty line
What advertising venues should USAID use for its campaign? Local councils 8.5% 9.8% 8.8% 9.0%
Press Conferences 25.6% 28.5% 24.5% 26.2%
Universities 17.9% 22.0% 21.8% 20.5%
Schools 13.2% 10.3% 10.2% 11.3%
Promotions 18.4% 18.2% 21.3% 19.3%
Others 16.2% 11.2% 13.4% 13.7%
Total 100.0% 100.0% 100.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-sided)
Pearson Chi-Square 6.019(a) 10 .814
Likelihood Ratio 5.996 10 .816
Linear-by-Linear Association .140 1 .709
N of Valid Cases 664

a 0 cells (.0%) have expected count less than 5. The minimum expected count is 19.34.