Post OUTREACH 2007



Was the slogan in the ads effective? * Poverty level Crosstabulation
% within Poverty level


Poverty level Total
Hardship cases Below the poverty line Above the poverty line
Was the slogan in the ads effective? Yes 57.5% 52.5% 61.4% 57.7%
No 42.5% 47.5% 38.6% 42.3%
Total 100.0% 100.0% 100.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-sided)
Pearson Chi-Square 1.527(a) 2 .466
Likelihood Ratio 1.525 2 .466
Linear-by-Linear Association .428 1 .513
N of Valid Cases 267

a 0 cells (.0%) have expected count less than 5. The minimum expected count is 30.90.