Post OUTREACH 2007



Are the messages in the advertisements clear and understandable? * Poverty level Crosstabulation
% within Poverty level


Poverty level Total
Hardship cases Below the poverty line Above the poverty line
Are the messages in the advertisements clear and understandable? Yes 70.3% 64.2% 73.9% 70.0%
No 29.7% 35.8% 26.1% 30.0%
Total 100.0% 100.0% 100.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-sided)
Pearson Chi-Square 2.140(a) 2 .343
Likelihood Ratio 2.120 2 .346
Linear-by-Linear Association .480 1 .488
N of Valid Cases 270

a 0 cells (.0%) have expected count less than 5. The minimum expected count is 22.20.