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| Labor force | Total | ||||
|---|---|---|---|---|---|
| Employed | Partly employed | Not employed | |||
| Type of advertising you consider most effective | Television | 42.8% | 46.9% | 44.8% | 43.8% |
| Radio | 18.5% | 12.2% | 16.4% | 17.2% | |
| Billboards | 9.5% | 6.1% | 6.0% | 8.3% | |
| Newspapers | 10.4% | 10.2% | 6.0% | 9.5% | |
| Schools/University | 6.8% | 14.3% | 4.5% | 7.4% | |
| Promotional | 6.8% | 4.1% | 13.4% | 7.7% | |
| Other | 5.4% | 6.1% | 9.0% | 6.2% | |
| Total | 100.0% | 100.0% | 100.0% | 100.0% | |
| Value | df | Asymp. Sig. (2-sided) | |
|---|---|---|---|
| Pearson Chi-Square | 12.306(a) | 12 | .421 |
| Likelihood Ratio | 11.580 | 12 | .480 |
| Linear-by-Linear Association | .708 | 1 | .400 |
| N of Valid Cases | 338 | ||
| a 7 cells (33.3%) have expected count less than 5. The minimum expected count is 3.04. | |||