Post OUTREACH 2007



Type of advertising you consider most effective * Factional Trust Crosstabulation
% within Factional Trust


Factional Trust Total
Hamas Fateh PFLP Islamic Jihad Trusts no faction
Type of advertising you consider most effective Television 53.1% 49.7% 16.7% 40.0% 44.8% 47.4%
Radio 20.4% 14.3% 25.0% 30.0% 13.4% 15.8%
Billboards 7.5% 6.8%
10.0% 7.2% 7.1%
Newspapers 2.7% 8.1% 16.7%
11.0% 8.2%
Schools/University 7.5% 10.6% 8.3% 10.0% 11.4% 10.2%
Promotional 3.4% 4.3% 16.7% 10.0% 5.5% 5.0%
Other 5.4% 6.2% 16.7%
6.6% 6.3%
Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-sided)
Pearson Chi-Square 29.532(a) 24 .201
Likelihood Ratio 31.723 24 .134
Linear-by-Linear Association 4.977 1 .026
N of Valid Cases 620

a 13 cells (37.1%) have expected count less than 5. The minimum expected count is .50.