Post OUTREACH 2007



Type of advertising you consider most effective * Place of residence Crosstabulation
% within Place of residence


Place of residence Total
City Village Refugee Camp
Type of advertising you consider most effective Television 43.4% 50.8% 59.1% 47.5%
Radio 19.6% 10.7% 13.6% 16.3%
Billboards 6.5% 7.6% 4.5% 6.5%
Newspapers 8.9% 6.6% 6.8% 8.0%
Schools/University 10.9% 9.6% 5.7% 9.9%
Promotional 5.5% 4.1% 4.5% 4.9%
Other 5.2% 10.7% 5.7% 6.8%
Total 100.0% 100.0% 100.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-sided)
Pearson Chi-Square 21.756(a) 12 .040
Likelihood Ratio 21.882 12 .039
Linear-by-Linear Association 1.394 1 .238
N of Valid Cases 688

a 1 cells (4.8%) have expected count less than 5. The minimum expected count is 4.35.