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| Education | Total | ||||||
|---|---|---|---|---|---|---|---|
| Never went to school | Elementary School | Preparatory School | High School | University or above | |||
| Type of advertising you consider most effective | Television | 50.0% | 40.7% | 52.9% | 52.3% | 43.7% | 47.5% |
| Radio | 12.5% | 22.2% | 17.6% | 13.3% | 17.7% | 16.4% | |
| Billboards | 7.4% | 2.4% | 6.0% | 8.0% | 6.5% | ||
| Newspapers | 3.7% | 11.8% | 8.3% | 7.7% | 8.1% | ||
| Schools/University | 12.5% | 7.4% | 4.7% | 9.2% | 11.7% | 9.9% | |
| Promotional | 12.5% | 11.1% | 1.2% | 6.0% | 4.6% | 4.9% | |
| Other | 12.5% | 7.4% | 9.4% | 5.0% | 6.6% | 6.5% | |
| Total | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | |
| Value | df | Asymp. Sig. (2-sided) | |
|---|---|---|---|
| Pearson Chi-Square | 24.212(a) | 24 | .450 |
| Likelihood Ratio | 26.673 | 24 | .320 |
| Linear-by-Linear Association | .279 | 1 | .597 |
| N of Valid Cases | 688 | ||
| a 14 cells (40.0%) have expected count less than 5. The minimum expected count is .40. | |||