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| Gender | Total | |||
|---|---|---|---|---|
| Male | Female | |||
| Type of advertising you consider most effective | Television | 43.7% | 51.2% | 47.4% |
| Radio | 18.7% | 14.3% | 16.5% | |
| Billboards | 8.0% | 4.7% | 6.4% | |
| Newspapers | 9.5% | 6.4% | 8.0% | |
| Schools/University | 7.5% | 12.3% | 9.9% | |
| Promotional | 5.2% | 4.7% | 4.9% | |
| Other | 7.5% | 6.4% | 7.0% | |
| Total | 100.0% | 100.0% | 100.0% | |
| Value | df | Asymp. Sig. (2-sided) | |
|---|---|---|---|
| Pearson Chi-Square | 13.501(a) | 6 | .036 |
| Likelihood Ratio | 13.601 | 6 | .034 |
| Linear-by-Linear Association | .413 | 1 | .520 |
| N of Valid Cases | 690 | ||
| a 0 cells (.0%) have expected count less than 5. The minimum expected count is 16.85. | |||