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| Gender | Total | |||
|---|---|---|---|---|
| Male | Female | |||
| Seen billboards? | Yes | 35.2% | 18.9% | 27.4% |
| No | 64.8% | 81.1% | 72.6% | |
| Total | 100.0% | 100.0% | 100.0% | |
| Value | df | Asymp. Sig. (2-sided) | Exact Sig. (2-sided) | Exact Sig. (1-sided) | |
|---|---|---|---|---|---|
| Pearson Chi-Square | 18.544(b) | 1 | .000 | ||
| Continuity Correction(a) | 17.735 | 1 | .000 | ||
| Likelihood Ratio | 18.884 | 1 | .000 | ||
| Fisher's Exact Test | .000 | .000 | |||
| Linear-by-Linear Association | 18.511 | 1 | .000 | ||
| N of Valid Cases | 558 | ||||
| a Computed only for a 2x2 table | |||||
| b 0 cells (.0%) have expected count less than 5. The minimum expected count is 72.66. | |||||