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| Gender | Total | |||
|---|---|---|---|---|
| Male | Female | |||
| Seen MBC1 Advertisements? | Yes | 10.7% | 17.8% | 14.1% |
| No | 89.3% | 82.2% | 85.9% | |
| Total | 100.0% | 100.0% | 100.0% | |
| Value | df | Asymp. Sig. (2-sided) | Exact Sig. (2-sided) | Exact Sig. (1-sided) | |
|---|---|---|---|---|---|
| Pearson Chi-Square | 5.859(b) | 1 | .016 | ||
| Continuity Correction(a) | 5.282 | 1 | .022 | ||
| Likelihood Ratio | 5.873 | 1 | .015 | ||
| Fisher's Exact Test | .020 | .011 | |||
| Linear-by-Linear Association | 5.848 | 1 | .016 | ||
| N of Valid Cases | 555 | ||||
| a Computed only for a 2x2 table | |||||
| b 0 cells (.0%) have expected count less than 5. The minimum expected count is 37.10. | |||||