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| Gender | Total | |||
|---|---|---|---|---|
| Male | Female | |||
| Seen Television Advertisements? | Yes | 18.9% | 23.0% | 20.9% |
| No | 81.1% | 77.0% | 79.1% | |
| Total | 100.0% | 100.0% | 100.0% | |
| Value | df | Asymp. Sig. (2-sided) | Exact Sig. (2-sided) | Exact Sig. (1-sided) | |
|---|---|---|---|---|---|
| Pearson Chi-Square | 1.425(b) | 1 | .233 | ||
| Continuity Correction(a) | 1.186 | 1 | .276 | ||
| Likelihood Ratio | 1.424 | 1 | .233 | ||
| Fisher's Exact Test | .251 | .138 | |||
| Linear-by-Linear Association | 1.422 | 1 | .233 | ||
| N of Valid Cases | 556 | ||||
| a Computed only for a 2x2 table | |||||
| b 0 cells (.0%) have expected count less than 5. The minimum expected count is 55.29. | |||||