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| Gender | Total | |||
|---|---|---|---|---|
| Male | Female | |||
| Was the slogan in the ads effective? | Yes | 59.5% | 56.3% | 58.2% |
| No | 40.5% | 43.8% | 41.8% | |
| Total | 100.0% | 100.0% | 100.0% | |
| Value | df | Asymp. Sig. (2-sided) | Exact Sig. (2-sided) | Exact Sig. (1-sided) | |
|---|---|---|---|---|---|
| Pearson Chi-Square | .296(b) | 1 | .586 | ||
| Continuity Correction(a) | .177 | 1 | .674 | ||
| Likelihood Ratio | .296 | 1 | .587 | ||
| Fisher's Exact Test | .622 | .337 | |||
| Linear-by-Linear Association | .295 | 1 | .587 | ||
| N of Valid Cases | 280 | ||||
| a Computed only for a 2x2 table | |||||
| b 0 cells (.0%) have expected count less than 5. The minimum expected count is 46.80. | |||||