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| Gender | Total | |||
|---|---|---|---|---|
| Male | Female | |||
| Are the messages in the advertisements clear and understandable? | Yes | 69.2% | 70.5% | 69.7% |
| No | 30.8% | 29.5% | 30.3% | |
| Total | 100.0% | 100.0% | 100.0% | |
| Value | df | Asymp. Sig. (2-sided) | Exact Sig. (2-sided) | Exact Sig. (1-sided) | |
|---|---|---|---|---|---|
| Pearson Chi-Square | .059(b) | 1 | .809 | ||
| Continuity Correction(a) | .012 | 1 | .913 | ||
| Likelihood Ratio | .059 | 1 | .809 | ||
| Fisher's Exact Test | .895 | .458 | |||
| Linear-by-Linear Association | .058 | 1 | .809 | ||
| N of Valid Cases | 284 | ||||
| a Computed only for a 2x2 table | |||||
| b 0 cells (.0%) have expected count less than 5. The minimum expected count is 33.92. | |||||