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| Age category | Total | ||||||
|---|---|---|---|---|---|---|---|
| 18-24 yrs. old | 25-34 yrs. old | 35-44 yrs. old | 45-55 yrs. old | Over 55 yrs. old | |||
| Type of advertising you consider most effective | Television | 45.2% | 43.5% | 51.6% | 47.5% | 52.8% | 47.4% |
| Radio | 14.5% | 20.0% | 15.3% | 15.8% | 15.3% | 16.3% | |
| Billboards | 8.6% | 6.5% | 7.6% | 2.0% | 5.6% | 6.6% | |
| Newspapers | 9.7% | 8.2% | 6.4% | 8.9% | 4.2% | 7.9% | |
| Schools/University | 11.8% | 10.0% | 8.3% | 12.9% | 5.6% | 10.1% | |
| Promotional | 3.2% | 4.7% | 6.4% | 4.0% | 9.7% | 5.1% | |
| Other | 7.0% | 7.1% | 4.5% | 8.9% | 6.9% | 6.7% | |
| Total | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | |
| Value | df | Asymp. Sig. (2-sided) | |
|---|---|---|---|
| Pearson Chi-Square | 21.545(a) | 24 | .606 |
| Likelihood Ratio | 22.657 | 24 | .540 |
| Linear-by-Linear Association | .232 | 1 | .630 |
| N of Valid Cases | 686 | ||
| a 3 cells (8.6%) have expected count less than 5. The minimum expected count is 3.67. | |||