Post OUTREACH 2007



What advertising venues should USAID use for its campaign? * Age category Crosstabulation
% within Age category


Age category Total
18-24 yrs. old 25-34 yrs. old 35-44 yrs. old 45-55 yrs. old Over 55 yrs. old
What advertising venues should USAID use for its campaign? Local councils 6.8% 6.1% 7.6% 11.7% 19.1% 8.8%
Press Conferences 22.0% 26.8% 24.7% 29.1% 30.9% 25.7%
Universities 29.8% 26.2% 10.8% 10.7% 16.2% 20.3%
Schools 11.5% 10.4% 15.8% 11.7% 2.9% 11.4%
Promotions 17.3% 18.9% 25.9% 19.4% 10.3% 19.3%
Others 12.6% 11.6% 15.2% 17.5% 20.6% 14.5%
Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-sided)
Pearson Chi-Square 55.683(a) 20 .000
Likelihood Ratio 56.544 20 .000
Linear-by-Linear Association .265 1 .607
N of Valid Cases 684

a 0 cells (.0%) have expected count less than 5. The minimum expected count is 5.96.