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| Age category | Total | ||||||
|---|---|---|---|---|---|---|---|
| 18-24 yrs. old | 25-34 yrs. old | 35-44 yrs. old | 45-55 yrs. old | Over 55 yrs. old | |||
| Was the slogan in the ads effective? | Yes | 52.1% | 64.5% | 47.5% | 72.1% | 56.0% | 58.0% |
| No | 47.9% | 35.5% | 52.5% | 27.9% | 44.0% | 42.0% | |
| Total | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | |
| Value | df | Asymp. Sig. (2-sided) | |
|---|---|---|---|
| Pearson Chi-Square | 8.604(a) | 4 | .072 |
| Likelihood Ratio | 8.745 | 4 | .068 |
| Linear-by-Linear Association | .700 | 1 | .403 |
| N of Valid Cases | 276 | ||
| a 0 cells (.0%) have expected count less than 5. The minimum expected count is 10.51. | |||