If yes, what did you see? * Gender Crosstabulation
% within Gender


Gender Total
Male Female
If yes, what did you see? TV ads 10.4% 14.5% 11.7%
Posters 23.0% 17.7% 21.3%
Billboards 7.4% 12.9% 9.1%
Newspaper ads 28.1% 29.0% 28.4%
Project signs 22.2% 14.5% 19.8%
More than one of the above 8.9% 11.3% 9.6%
Total 100.0% 100.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-sided)
Pearson Chi-Square 4.113(a) 5 .533
Likelihood Ratio 4.097 5 .536
Linear-by-Linear Association .194 1 .659
N of Valid Cases 197

a 0 cells (.0%) have expected count less than 5. The minimum expected count is 5.66.